Troy Ratliff
A Professional Sales Coach, Business Advisor & Accredited Life Coach
With over 30 years in the sales profession — including two decades across international markets — I have worked with organisations ranging from emerging enterprises to global hospitality groups. Operating in diverse regions and industries has provided exposure to different commercial environments, leadership expectations, and cultural dynamics, all of which shaped a deep understanding of how people think, decide, and perform under pressure.
Throughout these years, I’ve been involved in developing sales functions, supporting leadership teams, and guiding individuals navigating complex business challenges. This work has reinforced the importance of clarity, communication, and strategic alignment — qualities that consistently differentiate high-performing teams and leaders from those who struggle to gain traction.
These accumulated insights form the foundation of my coaching practice today. I work with entrepreneurs, executives, and sales professionals who want stronger performance, sharper direction, and a more strategic approach to achieving their personal and organisational goals. My focus is on helping individuals and teams operate with clarity, resilience, and purpose in environments where expectations are high and the margin for error is small.
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(from 2021)
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Coaching Approach & Methodology
My coaching approach integrates practical commercial experience with accredited life-coaching principles, creating a structured and outcomes-driven framework for high-level professionals. Having worked in environments where expectations are high and decisions carry weight, I understand the need for clarity, strategic thinking, and emotional control — qualities that form the foundation of long-term performance.
I focus on helping clients navigate complexity, whether they are scaling a business, managing significant operational demands, or facing pivotal moments in their professional journey. Through a combination of mindset development, performance frameworks, and practical execution strategies, I support individuals in strengthening decision-making, increasing resilience, and operating with greater confidence and intention.
Alongside personalised coaching, I have developed programs and written resources — including I Want My Life Back and the Ultimate Sales Course Academy — designed to provide leaders with clear, actionable systems for growth. My purpose remains consistent: to help people unlock their potential through clarity, strategy, and purposeful action, ensuring their progress is both sustainable and aligned with what truly matters.
Let’s get started and change your life now!
Testimonial
⭐⭐⭐⭐⭐ "Troy is a genius! His style of coaching is natural and impactful. If you need insight and a look in the mirror at what you have been doing to sabotage yourself, business, etc. Please connect with Troy. you will not regret that you invested in yourself."
- Stephanie
United States
⭐⭐⭐⭐⭐ "Troy has transformed our business but he has started with transforming myself as the Director. First, by organize my time and my calendar and the way I compartmentalize tasks. Using new task management technology and mind mapping techniques we were able to organize our current workload. Going forward we are discussing the best ways to manage enquiries taking our current conversion rate of 25% for every 400 enquiries to 75% over the next few months. Very excited about the future of working with Troy. Kind regards Rahil Ghazni Director."
-Rahil Ghazni
United Kingdom
⭐⭐⭐⭐⭐ "Working with Troy these last couple of weeks has been awesome. We have identified the items that I most need improving on and are working towards making progress on those goals. Troy has an easy way about him and makes you feel comfortable while giving great info and insight. We have many more sessions scheduled."
- Dev
United Kingdom
⭐⭐⭐⭐⭐ "Troy has made me accountable and changed how I conduct myself in the business plus, in the sales aspect, I had to change my mind-frame. I appreciate every piece of advice that he has given me. Thank you again."
- Carlos
United States
⭐⭐⭐⭐⭐ "Troy is the real deal. His decades of experience are demonstrated in his ability to listen to your unique situation in your career and immediately have a strategy for you right off the top of his head. On top of that, he gets straight to the point, doesn’t waste any time, and explains concepts in a way that is not only simple to understand but very easy to apply immediately after the session. For anyone seeking a legit sales/business mentor, don’t hesitate. You’ve found the right person. "
- Ben
United States
⭐⭐⭐⭐⭐ "Was great, tons of info in a short period. I can already tell it's going to increase my sales already. Thanks!"
- Jack
United Kingdom
⭐⭐⭐⭐⭐ "Great work and direction. If you are reading this and would like a point in the right direction Troy is your guy. Brings a lot to the table for us hard-working owners."
- Jame
United States
⭐⭐⭐⭐⭐ "I literally have no experience in SALES, zero experience in sales!!! Troy really gave me a new perspective on sales as opposed to the traditional pushy type of sales calling. Troy is really friendly, SUPER HELPFUL, and had so much patience when it came to the many questions I asked. Thank you so much, Troy!! If Fiverr had 10 stars for review, I'd go for that 10!!"
- Vixen
Philippines
⭐⭐⭐⭐⭐ "Troy provided me with some great insights as to how to make a better pitch. He truly knows what he's talking about."
- Cybil
United States
⭐⭐⭐⭐⭐ "Troy is an awesome sales Coach. with his training session, I am gaining more confidence and seeing more value in the service we provide. Thanks very much, Troy for the training. looking forward to the next session. Best regards Emmanuel"
- Emmanuel
Cameroon
⭐⭐⭐⭐⭐ "Very knowledgeable and highly experienced in his craft. Definitely will be working with him again!"
- Jayree
United States
⭐⭐⭐⭐⭐ "Troy has been able to show his knowledge and experience, not just by saying it, but now is something that we have started to see results on. He has analyzed our existing sales process, he's changed it and we can so why it is that we are not getting more sells, I plan on working with him and following his advice for a long time. He has helped us with training our sales reps and coaching every day, and they now know that they are in our eyes, and if they don't do what they need to do, we're going to know because of Troy's system. I'm thinking I'll never stop hiring Troy!"
- Alfonso
United States
⭐⭐⭐⭐⭐ "Amazing sales/life coach. I’m very impressed with your professional yet welcoming approach. I’m very confident we will take our already Multi 6-figure businesses to 7-8 figures in no time with your assistance. Thank you & we look forward to working with you"
- Bert
United States
⭐⭐⭐⭐⭐ "Troy is the best trainer and life coach I’ve ever met. He is empathic and caring. Troy was able to understand my business and relate my personal life with the business, relating the bottleneck of my personal and professional career. I would recommend Troy without a heartbeat. Top-notch service, professionalism, compassion, and experienced 10/10"
- Frankie
Canada
⭐⭐⭐⭐⭐ "Amazing work. He is an amazing guy with a lot of talent, not even just sales. Life coaching helped me so much. Thank you"
- Sven
South Korea
⭐⭐⭐⭐⭐ "He is a super seller exactly as it is in the offer. He is also willing to talk longer than planned if a topic is important or takes longer and does not charge for it. I appreciate this coach very much and will certainly book him again. He was a help not only in sales but also in other areas of entrepreneurship. Thank you for your cooperation and all the best! "
-Levin
Switzerland
⭐⭐⭐⭐⭐ "Troy is good and helped me see a crucial part of the sales process I was missing "
-Zach
India
⭐⭐⭐⭐⭐ "Wonderful experience. Very personable and transparent with his coaching. I look forward to working with him in the future! "
-Devon
United States
⭐⭐⭐⭐⭐ "Troy exceeded my expectations and was exceptional in his coaching abilities. I'm sure that I will benefit from our interaction. Troy is an effective communicator and a resourceful interlocutor. It was both a pleasure and an educational opportunity to interact with Troy. We are actively resolving the challenges that I presented. "
-Michael
United States
⭐⭐⭐⭐⭐ "Amazing service from Troy, He is my mentor and I see he is able to transform me in this journey. Looking forward to great wins in business. I am sure it is so close to me and will be a completely changed life in a few months. Thank you so much, Troy! Very Much appreciate the efforts."
-Mani
India
⭐⭐⭐⭐⭐ "Finding a coach like Troy on Sales, Entrepreneurship, and life is not easy. He has the ability to transfer the knowledge and the right direction for the next steps. Happy to have him as a Coach and looking for our next sessions."
-Karim
Germany
⭐⭐⭐⭐⭐ "Working with Troy has been great! He not only coaches you on sales but on your business as a whole. He even has helped me with my own career decisions. He cares about his clients as a whole and helps you build your business from the ground up."
-Enrique
Chile
⭐⭐⭐⭐⭐ "I really enjoy working with Troy, he always provides a professional and fun session. He really cares about what your goals are and goes above and beyond to make sure that you achieve them. He makes sure is got all the information required to really work on your case and help you out with what your requirements are. He is the boss you always wished for! Always providing me with great coaching and advice."
-Roberto
United Arab Emirates
⭐⭐⭐⭐⭐ "Troy has helped my employee Chris land 10x more sales than he ever has before. Overall great experience with Troy and his team."
-Kyle
United States
⭐⭐⭐⭐⭐ "Troy is seasoned in sales and life. Definitely learning a lot of gold nuggets that I will keep with me. He allows recorded sessions, for me this is a great way to soak up the wisdom he provides. Class act 100%."
-Jovian
Canada
⭐⭐⭐⭐⭐ "This guy is a work of art. helped so much in one call with so many takeaways. breaking the mental aspects as well as the business side. very informative and amazing at what he does."
-Jakson
United States
Stephanie's Testimonial
Hi, my name is Stephenie Walker, and I am here to share my journey with Troy as my life coach and also my business coach.
I was going through an extremely challenging and emotional time in my life. And working with Troy has been the best decision that I’ve made as an adult. And, you know, sometimes we don’t realize, you know, that we can get off our journey or lose our confidence, and we need to get back on the right path.
And Troy helped me identify the areas that was just self-defeating. And also, he helped me find my why, my passion, which I love people. I love creating. And so, it’s a difference between happiness and joy. And one day he asked me, he says, ‘Stephenie, what makes you happy? What makes you joyous?’ And I realized it’s a difference. Joy is from within. And that’s where the journey began with Troy. He was authentic. Um, it was like talking to a friend, but a professional. Uh, he helped me, um, in my sales. My sales metrics just blossomed. My confidence. He helped me identify my value.
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You know, the world has been through so much, and we didn’t realize that, you know, what we’ve been through, it’s, it can, it can be challenging. And we just keep going and keep going. But I told myself that, ‘Stephenie, you’re on purpose, and I don’t know what’s going on, but you need to get back on the right track.’ And Troy put me back on the right track.
Um, he held me accountable. My personal relationship is absolutely amazing, my marriage. Um, I am losing weight, meaning I am feeling healthy about myself. I am enjoying this beautiful life while creating a beautiful life and also giving back, you know, with purpose.
Um, I just, I’m joyous. And it’s a process, and it doesn’t happen overnight. But if you work with Troy and put in place the strategies that he put together and listen, I promise you, 110%, you are going to feel so much joy about whatever journey you’re on, whatever you’re trying to accomplish, he will help you along the way. So, I just want to take a moment to say, thank you, Troy. I’m looking forward to continuously working with you, being elevated, and thank you for supporting me and believing in me and my dreams. Thanks.
Services I Offer
Group Coaching
Team Building
Sale Script
Sales Strategy
Life Coaching
