Home - Troy Ratliff Coaching

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My site is designed for leaders, entrepreneurs, and professionals seeking clarity, direction, and sustained high performance.

Here, you’ll find a clear overview of who I work with, how I coach, and the structure behind my programs—my approach, philosophy, and the thinking that shapes each engagement.

Take time to review the material. If it aligns with your objectives, you’re welcome to schedule a private conversation or contact me directly via WhatsApp to discuss your goals and next steps.

Get In Touch & Unlock Your True Potential

The Life You Wanted: Seizing Your Opportunity Today!

Visualize yourself living in a world where you have everything you want in life. Everything you wish to own, and everything that you desire is just a single opportunity away. You can live in the house you wanted, drive the car you wanted, and have the bank account you wanted.

Now, I’m not talking about winning the lotto. However, that would be nice. No, we actually live in a world like that today. However, you must be willing to put in the hard work, and show dedication and commitment to achieve this goal.

Your opportunity has been granted to you. Now it is up to you to make the most of it. So what are you going to do next? Most people won’t change anything, and just keep on wishing, where the chosen few will take advantage and make sure they have the life they wanted. So again, what will you do? Because I know what my plan is, and I’m making sure I get it.

So why don’t instead of ignoring this video, take the time to learn from it? Because if you don’t start today, then when will you start? Hmm, interesting question, right?

Live Your Life Today!

My Coaching Style

I’ve built my coaching style around the real world of sales—where true success comes from simplicity, empathy, and authentic human connection.

Through the science of Neuroselling, you’ll learn to understand not only your client’s mindset but also your own, allowing you to reprogram your thinking for clarity, confidence, and positive influence.

My approach blends modern psychology with timeless strategy—from Sun Tzu’s principles to the lessons of the Trojan War—revealing how awareness, trust, and emotional intelligence drive lasting results in both sales and life.

Elevated Strategic Coaching

Elevated Strategic Coaching is the theory, principle, and philosophy I implement to create real transformation.

It’s about taking the skills you already have, identifying your strengths and blind spots, and refining them into your next level of mastery.

Through a focused, results-driven approach, you’ll learn faster, understand yourself and your clients more deeply, and achieve your goals with greater clarity and confidence.

This is about unlocking your true potential—elevating you from where you are to where you’re meant to be.

Are You Struggling To Close Sales And Losing Motivation?

You May Be Experiencing a Sales Slump!

If so, you are not alone. Even senior leaders and high-performing entrepreneurs encounter periods where momentum slows and strategic direction becomes less clear.

To address this, I provide a structured coaching process designed specifically for high-level professionals — integrating mindset principles, performance frameworks, and practical strategy to restore clarity and strengthen decision-making.

This approach is supported by a Five-Step Performance Reset, a structured methodology that resolves sales or business slumps and establishes a clear, measurable pathway to improved performance.

5 Stages of a Sales Slump, What Stage Are You in Now?

1

You believe that you can solve the problem but start to realize you can’t!

2

You Feel like you’re in a maze and don't know what direction to take!

3

You feel like you’re in quicksand & The harder you try to solve the problem, the worse it becomes!

4

You start to lose sales, and money, may experience financial hardship by not being able to pay the Bills etc.

5

You start feeling like you have failed with no way out of your problem

The Five-Step Performance Reset

Strategic Realignment

Bring your direction back into focus. I help you reconnect your goals, purpose, and daily actions so you regain certainty and momentum.

Mindset Reprogramming

Using neuroscience-based methods, I guide you in shifting the internal patterns that influence your performance — rebuilding clarity, confidence, and emotional control.

Skill Assessment

I pinpoint the exact capability gaps affecting your results and refine the core sales skills that create real movement.

System Optimization

I help you rebuild the frameworks that drive consistency — simplifying your process so your effort becomes organized, intentional, and effective.

Sustainable Performance

I support you in developing the habits, accountability, and structure that keep your progress steady — not just in sales, but across your business and life.

Get In Touch & Unlock Your True Potential

If you already know your reason — then you’ve discovered the foundation of greatness. That reason is your anchor when everything feels uncertain, and it’s your fuel when things get tough. But knowing your reason is only the beginning.

Contact me on WhatsApp

Secret To Success!

I believe the secret to success — in both sales and in life — is knowing why you want to succeed in the first place.

Most people fail because they never discover that reason. They chase success without purpose, and without purpose, motivation fades.

For me, the reason is simple — my family, my daughter. When she was born, I had this picture made of a lion protecting his cub. It’s my daily reminder to rise above negativity, self-doubt, and excuses.

Because when your why is powerful enough, failure is no longer an option.

So, let me ask you — do you know your reason?

Read More (If you already know your reason)

If you already know your reason, that is excellent. A clearly defined reason is the foundation of sustained performance. It provides stability under pressure, clarity in uncertainty, and direction for disciplined execution. This is the starting point of my coaching with every client. We do not commence work until this is established — without it, objectives lack alignment and long-term success cannot be achieved.

Read More (If You Don’t Know Your Reason)

If you don’t know why you want to succeed, no strategy will hold. Many professionals work harder, achieve more, and still feel misaligned — not because they lack ability, but because they lack a clear reason.

Success is not sustained by money, titles, or recognition. It is sustained by purpose — who you are building for, what you are protecting, and the future you are creating. Without that clarity, motivation fades and discipline breaks under pressure.

This is where the work begins. We define your reason. Once it is clear, focus sharpens, execution strengthens, and success becomes deliberate rather than accidental.

(Sun Tzu): “Victorious warriors win first

And then go to war, while defeated warriors go to war first and then seek to win.”

(Sun Tzu): “Know thyself, know thy enemy.”

Victory begins with clarity. Most fail not because their enemy was strong, but because they never knew themselves. What are your limits? What are your strengths? What blinds you? And then… study your enemy with the same discipline. In war, ignorance is a sword turned inward. But knowledge? That is the weapon no one can see coming.

I Understand Your Challenges and Pressures, Because I Face Them Too!

A man falls into a hole and spends his time trying to climb out. He scrambles for grip, pushes against the walls, and keeps searching for a way up until exhaustion takes over. Frustration turns to panic. Eventually, he stops — convinced there is no way out.

Some people look down and decide the problem is too difficult. Others offer advice and reassurance from above, believing encouragement alone will help. Then they move on.

Another man steps down into the hole with him. Startled, the man says, “What are you doing? Now we’re both stuck.”

The other replies calmly, “We’re not stuck. I’ve been here before. I know exactly where you are — and I know the way out.

Troy Ratliff Coaching

WORK WITH ME FOR ONE-ON-ONE STRATEGIC COACHING:

One-on-One Strategic Coaching is a focused, results-driven engagement designed to elevate your current capability to a higher standard of performance.

Through a structured and confidential process, we identify strengths, address limitations, and build a clear strategic roadmap aligned to your professional and personal objectives. The outcome is sharper execution, stronger decision-making, and sustained growth at the level you expect of yourself.

Featured Services

WORK WITH ME FOR GROUP COACHING :

Group Coaching is where collective growth meets individual transformation.
It blends professional guidance with peer-driven learning — creating an environment of collaboration, accountability, and real progress. Whether you’re part of an organization, a leadership team, or a group of professionals seeking breakthrough results, Group Coaching turns shared insight into lasting change.

FOR TEAM BUILDING & RECRUITMENT:

Building the right team isn’t just about filling roles — it’s about building purpose.
I help organizations create teams that thrive on collaboration, communication, and shared accountability. By fostering a culture of unity and clarity, I help transform workplaces into environments where people feel motivated, valued, and connected to a common mission.

FOR SALES SCRIPT DEVELOPMENT:

A powerful sales script isn’t about memorizing lines — it’s about mastering confidence, communication, and control.
Together, we’ll build a script that helps you connect with prospects, structure your conversations, and close more sales — without sounding forced or scripted.
Not only will we create a customized sales script tailored to your product or service, but I’ll personally role-play with you — so you understand it, perfect your tonality, learn how to express yourself naturally, and deliver your message with authority and impact.

WORK WITH ME FOR SALES COACHING:

Sales isn’t just about closing deals — it’s about understanding people, mastering communication, and building trust through confidence and skill.
With over 30 years of global sales experience, I’ll help you strengthen your mindset, sharpen your technique, and elevate your performance to achieve real, measurable results.
Whether you’re an experienced leader, entrepreneur, or just entering the sales world, my coaching will take you from where you are — to where you want to be.

WORK WITH ME FOR LIFE COACHING:

Life doesn’t come with a manual — but it does come with moments that define who you become.
My Life Coaching helps you bridge the gap between where you are now and where you truly want to be. Together, we’ll focus on clarity, mindset, purpose, and personal performance — so you can achieve success that feels balanced, fulfilling, and aligned with your true potential.

WORK WITH ME FOR SALES STRATEGY:

A powerful sales strategy isn’t about ideas — it’s about execution.
I help businesses and sales professionals create strategies that increase visibility, strengthen positioning, and generate real, measurable profit.
But I don’t just build strategies — I demonstrate them.
Once we’ve developed your customized sales strategy, I’ll personally show you how to sell your product or service using it — so you understand not only what to say, but how to say it. You’ll master the structure, the flow, the emotion, and the precision that make prospects buy.

Real Expertise. Real Outcomes

Many professionals—entrepreneurs, business owners, and executives alike—commit time, capital, and energy without fully examining what lies beneath the surface, acting on advice that sounds compelling but fails when tested under real pressure.

This typically occurs when guidance comes from individuals who can sell ideas, but lack the depth, structure, and experience required to coach, advise, and lead at a strategic level. The consequences are real and measurable: financial loss, erosion of confidence, and compromised decision-making.

Sustainable success requires discernment. Effective guidance and coaching are grounded in proven expertise, clear methodology, and consistent, verifiable outcomes. This principle defines my approach—supporting leaders through strategic coaching that strengthens judgment, sharpens execution, and delivers performance that holds under pressure.

Client Transformation Stories

and

Testimonials

These testimonials represent a small selection of client feedback. I am also established on a leading professional platform, holding Top-Rated and Pro-level status with over 400 verified testimonials. To view additional client feedback, please contact me via WhatsApp.

Stephanie's Testimonial

Enrique's Testimonial

Karim's Testimonial

The Best Decision I've Made as an Adult:

Hi, my name is Stephenie Walker, and I am here to share my journey with Troy as my life coach and also my business coach.

I was going through an extremely challenging and emotional time in my life. And working with Troy has been the best decision that I’ve made as an adult. And, you know, sometimes we don’t realize, you know, that we can get off our journey or lose our confidence, and we need to get back on the right path.

And Troy helped me identify the areas that was just self-defeating. And also, he helped me find my why, my passion, which I love people. I love creating. And so, it’s a difference between happiness and joy. And one day he asked me, he says, ‘Stephenie, what makes you happy? What makes you joyous?’ And I realized it’s a difference. Joy is from within. And that’s where the journey began with Troy. He was authentic. Um, it was like talking to a friend, but a professional. Uh, he helped me, um, in my sales. My sales metrics just blossomed. My confidence. He helped me identify my value.

You know, the world has been through so much, and we didn’t realize that, you know, what we’ve been through, it’s, it can, it can be challenging. And we just keep going and keep going. But I told myself that, ‘Stephenie, you’re on purpose, and I don’t know what’s going on, but you need to get back on the right track.’ And Troy put me back on the right track.

Um, he held me accountable. My personal relationship is absolutely amazing, my marriage. Um, I am losing weight, meaning I am feeling healthy about myself. I am enjoying this beautiful life while creating a beautiful life and also giving back, you know, with purpose.

Um, I just, I’m joyous. And it’s a process, and it doesn’t happen overnight. But if you work with Troy and put in place the strategies that he put together and listen, I promise you, 110%, you are going to feel so much joy about whatever journey you’re on, whatever you’re trying to accomplish, he will help you along the way. So, I just want to take a moment to say, thank you, Troy. I’m looking forward to continuously working with you, being elevated, and thank you for supporting me and believing in me and my dreams. Thanks.

Why Troy is a True Life & Sales Coach:

Hi everyone, it’s Enrique here. I’ve been working with Troy for two months or so.
And Troy is someone who really cares about you and your success. He won’t only teach you about sales, but he’ll coach you as a life coach. He’s, he has helped me with life decisions and career decisions.
And most importantly, he won’t sugarcoat anything that you’re doing. He will always tell you when you’re doing something wrong and how to improve it.
And he’ll even stay after the scheduled hour for you to to improve, or he will stay until you make it right. Um, it’s been a very good decision to work with him. I’m happy I found him. And um, I’m hoping to to keep on working with him from now on.
Thanks.

The Real Guru in Business and Life:

Hi everyone. My name is Karim, and I wanted to share with you my experience with Troy as my business coach and my life coach.
So, a month and a half, I met Troy as I was seeking um support and help in understanding how to how to sell my service packages online. And since then, a lot of perspectives changed in my mind on personal and also on business level.
So, Troy is a real talented business coach and a real talented, skilled life coach at the same time. Who’s understand who understands the differences between people’s mindsets and and can make a well customized, well tailored, self-tailored packages across the road for each requirements that he can see that you still need to develop across the road in your business journey.
And the most important thing that I learned from him that when he’s dealing with his clients, he’s not dealing with his clients as they are just clients and they’re paying per hour and that’s all. But he actually deals with everyone as they are special, and he gave them everything, and he invests with them not only his knowledge and experience, but his time and his emotions at the same time.
And what I can say is that dealing with uh such a wonderful, talented person is always give me the real understanding of partnership. So, he is a great partner on the road that you are looking forward to walk, like the business road. And not only the sales techniques and strategy and everything, he’s, he’s a real talented and a real guru in such a field, but also in the whole business perspectives and life perspectives.
So, I totally recommend him to anyone who is looking for a life or business coach. Thanks.

Client's Testimonials

⭐⭐⭐⭐⭐ "Troy is a genius! His style of coaching is natural and impactful. If you need insight and a look in the mirror at what you have been doing to sabotage yourself, business, etc. Please connect with Troy. you will not regret that you invested in yourself."

- Stephanie

United States

⭐⭐⭐⭐⭐ "Troy has transformed our business but he has started with transforming myself as the Director. First, by organize my time and my calendar and the way I compartmentalize tasks. Using new task management technology and mind mapping techniques we were able to organize our current workload. Going forward we are discussing the best ways to manage enquiries taking our current conversion rate of 25% for every 400 enquiries to 75% over the next few months. Very excited about the future of working with Troy. Kind regards Rahil Ghazni Director."

-Rahil Ghazni

United Kingdom

⭐⭐⭐⭐⭐ "Working with Troy these last couple of weeks has been awesome. We have identified the items that I most need improving on and are working towards making progress on those goals. Troy has an easy way about him and makes you feel comfortable while giving great info and insight. We have many more sessions scheduled."

- Dev

United Kingdom

⭐⭐⭐⭐⭐ "Troy has made me accountable and changed how I conduct myself in the business plus, in the sales aspect, I had to change my mind-frame. I appreciate every piece of advice that he has given me. Thank you again."

- Carlos

United States

⭐⭐⭐⭐⭐ "Troy is the real deal. His decades of experience are demonstrated in his ability to listen to your unique situation in your career and immediately have a strategy for you right off the top of his head. On top of that, he gets straight to the point, doesn’t waste any time, and explains concepts in a way that is not only simple to understand but very easy to apply immediately after the session. For anyone seeking a legit sales/business mentor, don’t hesitate. You’ve found the right person. "

- Ben

United States

⭐⭐⭐⭐⭐ "Was great, tons of info in a short period. I can already tell it's going to increase my sales already. Thanks!"

- Jack

United Kingdom

⭐⭐⭐⭐⭐ "Great work and direction. If you are reading this and would like a point in the right direction Troy is your guy. Brings a lot to the table for us hard-working owners."

- Jame

United States

⭐⭐⭐⭐⭐ "I literally have no experience in SALES, zero experience in sales!!! Troy really gave me a new perspective on sales as opposed to the traditional pushy type of sales calling. Troy is really friendly, SUPER HELPFUL, and had so much patience when it came to the many questions I asked. Thank you so much, Troy!! If Fiverr had 10 stars for review, I'd go for that 10!!"

- Vixen

Philippines

⭐⭐⭐⭐⭐ "Troy provided me with some great insights as to how to make a better pitch. He truly knows what he's talking about."

- Cybil

United States

⭐⭐⭐⭐⭐ "Troy is an awesome sales Coach. with his training session, I am gaining more confidence and seeing more value in the service we provide. Thanks very much, Troy for the training. looking forward to the next session. Best regards Emmanuel"

- Emmanuel

Cameroon

⭐⭐⭐⭐⭐ "Very knowledgeable and highly experienced in his craft. Definitely will be working with him again!"

- Jayree

United States

⭐⭐⭐⭐⭐ "Troy has been able to show his knowledge and experience, not just by saying it, but now is something that we have started to see results on. He has analyzed our existing sales process, he's changed it and we can so why it is that we are not getting more sells, I plan on working with him and following his advice for a long time. He has helped us with training our sales reps and coaching every day, and they now know that they are in our eyes, and if they don't do what they need to do, we're going to know because of Troy's system. I'm thinking I'll never stop hiring Troy!"

- Alfonso

United States

⭐⭐⭐⭐⭐ "Amazing sales/life coach. I’m very impressed with your professional yet welcoming approach. I’m very confident we will take our already Multi 6-figure businesses to 7-8 figures in no time with your assistance. Thank you & we look forward to working with you"

- Bert

United States

⭐⭐⭐⭐⭐ "Troy is the best trainer and life coach I’ve ever met. He is empathic and caring. Troy was able to understand my business and relate my personal life with the business, relating the bottleneck of my personal and professional career. I would recommend Troy without a heartbeat. Top-notch service, professionalism, compassion, and experienced 10/10"

- Frankie

Canada

⭐⭐⭐⭐⭐ "Amazing work. He is an amazing guy with a lot of talent, not even just sales. Life coaching helped me so much. Thank you"

- Sven

South Korea

⭐⭐⭐⭐⭐ "He is a super seller exactly as it is in the offer. He is also willing to talk longer than planned if a topic is important or takes longer and does not charge for it. I appreciate this coach very much and will certainly book him again. He was a help not only in sales but also in other areas of entrepreneurship. Thank you for your cooperation and all the best! "

-Levin

Switzerland

⭐⭐⭐⭐⭐ "Troy is good and helped me see a crucial part of the sales process I was missing "

-Zach

India

⭐⭐⭐⭐⭐ "Wonderful experience. Very personable and transparent with his coaching. I look forward to working with him in the future! "

-Devon

United States

⭐⭐⭐⭐⭐ "Troy exceeded my expectations and was exceptional in his coaching abilities. I'm sure that I will benefit from our interaction. Troy is an effective communicator and a resourceful interlocutor. It was both a pleasure and an educational opportunity to interact with Troy. We are actively resolving the challenges that I presented. "

-Michael

United States

⭐⭐⭐⭐⭐ "Amazing service from Troy, He is my mentor and I see he is able to transform me in this journey. Looking forward to great wins in business. I am sure it is so close to me and will be a completely changed life in a few months. Thank you so much, Troy! Very Much appreciate the efforts."

-Mani

India

⭐⭐⭐⭐⭐ "Finding a coach like Troy on Sales, Entrepreneurship, and life is not easy. He has the ability to transfer the knowledge and the right direction for the next steps. Happy to have him as a Coach and looking for our next sessions."

-Karim

Germany

⭐⭐⭐⭐⭐ "Working with Troy has been great! He not only coaches you on sales but on your business as a whole. He even has helped me with my own career decisions. He cares about his clients as a whole and helps you build your business from the ground up."

-Enrique

Chile

⭐⭐⭐⭐⭐ "I really enjoy working with Troy, he always provides a professional and fun session. He really cares about what your goals are and goes above and beyond to make sure that you achieve them. He makes sure is got all the information required to really work on your case and help you out with what your requirements are. He is the boss you always wished for! Always providing me with great coaching and advice."

-Roberto

United Arab Emirates

⭐⭐⭐⭐⭐ "Troy has helped my employee Chris land 10x more sales than he ever has before. Overall great experience with Troy and his team."

-Kyle

United States

⭐⭐⭐⭐⭐ "Troy is seasoned in sales and life. Definitely learning a lot of gold nuggets that I will keep with me. He allows recorded sessions, for me this is a great way to soak up the wisdom he provides. Class act 100%."

-Jovian

Canada

⭐⭐⭐⭐⭐ "This guy is a work of art. helped so much in one call with so many takeaways. breaking the mental aspects as well as the business side. very informative and amazing at what he does."

-Jakson

United States

Start Your Coaching Journey Today

Recent Blogs

The Power of Self-Talk: How to Boost Your Sales Motivation

TRUSTED BY:

WELCOME

Get In Touch & Unlock Your True Potential

The Life You Wanted: Seizing Your Opportunity Today!

My Coaching Style

Elevated Strategic Coaching

You May Be Experiencing a Sales Slump!

5 Stages of a Sales Slump, What Stage Are You in Now?

The Five-Step Performance Reset

Strategic Realignment

Mindset Reprogramming

Skill Assessment

System Optimization

Sustainable Performance

Get In Touch & Unlock Your True Potential

Secret To Success!

(Sun Tzu): “Victorious warriors win first

(Sun Tzu): “Know thyself, know thy enemy.”

I Understand Your Challenges and Pressures, Because I Face Them Too!

Troy Ratliff Coaching

Featured Services

Real Expertise. Real Outcomes

Client Transformation Stories

and

Testimonials

Stephanie's Testimonial

Enrique's Testimonial

Karim's Testimonial

Client's Testimonials

Start Your Coaching Journey Today

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